BIM vs “Hollywood BIM”

Isn’t there something mesmerizing about a spinning top?

The way it just keeps going around and around and around…

Unfortunately some teams also just spin a 3D model around and around on the screen – also just to mesmerize.

This is one part of “Hollywood BIM” (also a subset of Evil BIM 😉).

Why Use A BIM Execution Plan

Sadly we’ve seen the “Hollywood-BIM-effect” in full force during the design and construction bidding process…

The “traditional owner pitch” used to be:

1️⃣  Here’s our brilliant design/construction team (that won’t be on your project!)

2️⃣  Here are similar projects we have designed/constructed

3️⃣  Hire Us?

Hollywood BIM Team

But with BIM we now see:

1️⃣  Here’s our Hollywood BIM Movie Trailer (that will blow the BIM budget)

2️⃣  Here’s our BIM guy

3️⃣  When do we start?

Hollywood BIM Movie

Sad thing is …it worked.

Hollywood BIM Got Us Into Trouble

As a result teams struggled to deliver on expectations usually without a clear plan of what had been sold.

Also at the same time the teams who were not awarded projects started to realize their “deficiency” and began commissioning and spinning their own models in front of owners.

Then it became a battle of the D’s:

Oh, you only do “3D” – well, we do “4D”!

Yes, next up was the “4D BIM” movie…. you probably know how this one goes 😉

Now it’s time for our industry to get real.

Eye-candie alone should not be enough to win critical design and construction projects – a diligent Project Manager

The good news is that we are starting to see a shift from Architects and Contractors in our industry.

We are now seeing design and construction teams start to differentiate themselves from their competition by proving how they are able to better plan, manage and control BIM on projects for the benefit of the owner and also the project team themselves.

They are describing exactly which BIM Uses the team is planning, what BIM they need to get there, how they will achieve the benefits

….and how the owner’s life going to be better on this project as a result!

BIM Uses

These teams believe in planning the right BIM, at the right time, by the right people – for the right reasons – that’s what we call Smart Lean BIM.

Maybe you are ready to start your own SmartLeanBIM workflow?


Please share with your colleagues to help replace Hollywood BIM productions with more SmartLeanBIM projects.

Find out more?

BIM Execution Plan

BIM Execution Plan

Visual LOD Matrix

Level of Development

BIM Management

BIM Management

Create your Free BIM Execution Plan now:

BIM Blogs:

BIM Webinars:

Level of Development Explained

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Industry practice is mixed, confusing and easily misunderstood. Learn here about 6 critical solutions to previous LOD challenges.

Definition of LOD

What is LOD?

Learn about all of the different LOD definitions, what LOD means, a little LOD history and hear why it's important for our AEC industry to plan BIM projects.

BEP Standards Workflow Video

Level Of Development (LOD) Planning:

What if everyone agreed on BIM? Watch this webinar to hear about how a BIM Manager can win by planning their LOD (Level Of Detail / Development) standards.

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BIM Guidelines To Work With Owners

Learn more about the business value of BIM, how to please your owner and reduce your BIM scope ...all at the same time!

BIM Challenges Video

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Here we share the key challenges you might experience when implementing BIM Execution Plans on your projects.

Visual BIM Scopes for LOD (Level of Development)

Simple + Visual BIM Scoping

Learn how to reduce your BIM risk using a flexible and visual BIM scoping workflow for more reliable contracts with a higher probability of successful BIM projects.

How to plan what the owner wants

Top 3 BIM Steps To Please Your Owner

Watch this demo to see the three steps that ensure your BIM deliverables actually target what your owner wants from Building Information Modeling!

Level of Development Explained

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#1 - Make it SIMPLE - yeah we like simple! Watch this short webinar recording to find out how to save time on your BIM projects.

Video about Executing a BIM Execution Plan

Your BIM Execution Plan - "How To"

99.93%* of BIM Execution Plans don’t make it passed their first birthday. This deeply saddens us. Find out how to be successful on your BEPs... *this number is made up but you probably get the point, right?

Create your Free BIM Execution Plan now:

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